Delta Institute

Delta Institute is a special business partner of Crimson Education that offers unique work experience programs in partnership with leading, global companies. 

As a Marketing Associate at Delta Institute, I helped establish and expand the Delta Institute brand by creating a consistent visual system across digital and print platforms. While the logo was designed previously, I developed the supporting brand assets and design collateral, ensuring a unified identity.

Overview

Role: Graphic Designer

Key contributions include:

• Website UI/UX (Framer)

• Posters and campaign materials

• Email headers and newsletter visuals

• Program prospectuses and brochures

• Social and digital ads

• Presentation decks and internal assets

My role enabled the brand to launch with a professional and cohesive presence that resonated with both students and partners.

Initial Designs

Upon starting my role, I proposed to my manager to aim harmonizing the design of Delta Institute's collaterals. By starting the brand guideline and aligning each collaterals' design, I ensured consistency in branding across both digital and print materials. 

Current Designs

Key Takeaways

When I joined, Delta Institute’s materials felt scattered. Each one looked different and there was no clear system in place. The challenge was to bring everything together in a way that still allowed flexibility for campaigns. I tackled this by creating a simple brand guideline and designing modular templates that made it easy for non-design teammates to create materials on their own, while keeping everything consistent and on-brand.