Maison Mac Website Redesign
Maison Mac Website Redesign
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During my role as a Digital Content and Marketing Support at MMAC Group, I got the opportunity to help redesign their existing website to make it easier for their users to shop all of the brands under MMAC Group in one website with Wordpress.
During my role as a Digital Content and Marketing Support at MMAC Group, I got the opportunity to help redesign their existing website to make it easier for their users to shop all of the brands under MMAC Group in one website with Wordpress.
Project Overview
Role: UI/UX Designer, Digital Content & Marketing Support
Project Duration: 2 months
Objective: To redesign the website to improve user experience, increase engagement, and modernize the visual design.
Challenges
Challenges
Outdated Design: The existing website had an outdated look that didn’t reflect the client’s brand values.
Poor User Experience: Users found it difficult to navigate the site, leading to high bounce rates.
Low Engagement: Key metrics like time on site and conversion rates were below company's standards and goals.
Solution
Solution
Design a modern, responsive interface that improved usability across devices.
Simplified the navigation to enhance the user journey and reduce friction.
Integrated new features such as interactive blog, real-time customer assistant, campaign videos to boost engagement.
Research & Analysis
Conducted user research through surveys and interviews to understand pain points and target market.
Wireframing & Prototyping
Created wireframes and interactive prototypes to visualize the new structure and layout.
Collaborated closely with stakeholders and back-end developer to ensure alignment with business goals.
Results
Enhanced Engagement: Achieved an increase in page views.
Positive Feedback: Received excellent feedback from users and stakeholders, noting the improved usability and visual appeal.
Key Takeaways
This website redesign project underscored the importance of user-centered design and close collaboration with stakeholders. The new layout improved navigation and engagement, leading to a significant boost in user satisfaction. However, I encountered challenges with integrating some of the brand's existing content, which required additional time for adjustments and content research. In future projects, I’d focus on a more thorough content audit during the initial planning stages to streamline the integration process and ensure smoother execution.
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