Delta Institute
Delta Institute
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Delta Institute is a part of Crimson Education that offers unique work experience programs in partnership with leading, global companies.
As a Marketing Associate at Delta Institute, I helped establish and expand the Delta Institute brand by creating a consistent visual system across digital and print platforms. While the logo was designed previously, I developed the supporting brand assets and design collateral, ensuring a unified identity.
Overview
Role: Marketing Associate & Design Lead
At Delta Institute, I led end-to-end creative execution across digital, social, and web platforms to support multi-market campaigns. My work spanned from campaign strategy to visual production, ensuring brand consistency and measurable impact.
Key Contributions:
Produced 30–50 multi-channel design assets monthly (ads, web, social, email), accelerating campaign turnaround from 3 days to 1.
Directed creative strategy for major program launches (Delta Founders Academy, Future Me), contributing to a 220% increase in form submissions and 99+ external applicants.
Optimized ad performance through A/B testing, KPI tracking, and iterative design improvements based on performance insights.
Developed and maintained website landing pages and localized content to improve user flow and conversion across key markets.
Created cohesive marketing collaterals, including prospectuses, brochures, email headers, and internal presentation decks.
Tools: Figma, Adobe Creative Suite, Canva, Framer, Marketo, Notion, Google Workspace
My role helped scale Delta Institute’s creative output and strengthen its digital presence. Therefore, delivering faster, data-driven campaigns that effectively engaged both students and parents.
Upon starting my role, I proposed to my manager to aim at harmonizing the design of Delta Institute's collaterals. By starting the brand guideline and aligning each collateral's design, I ensured consistency in branding across both digital and print materials.
Upon starting my role, I proposed to my manager to aim at harmonizing the design of Delta Institute's collaterals. By starting the brand guideline and aligning each collateral's design, I ensured consistency in branding across both digital and print materials.
Website UI/UX design
I designed and maintained responsive landing pages for programs and campaigns, ensuring seamless user journeys across desktop and mobile.
Highlights:
Revamped the website with a cleaner look and interactive sections.
Introduced a centralized audit tracker to streamline collaboration and page revisions.
Supported performance tracking and analytics reviews to improve conversion flow
Before:
The website had scattered updates and inconsistent visuals across campaign pages. Information hierarchy was unclear, and mobile responsiveness often broke under new content.
After:
I restructured landing pages with clearer program flows and applied a consistent grid system for better readability. I introduced a centralized audit tracker for update requests, reducing revision loops and launch delays. Pages were optimized for mobile responsiveness and tested across devices to improve accessibility.
Key Takeaways:
I learned how visual design directly affects conversion and user flow. A centralized system made our process faster, but we could have had automated testing and analytics reviews earlier to catch friction points more efficiently.
Social media and campaign materials
Previous Instagram Post
Current Instagram Post
I developed campaign visuals that combined storytelling with performance design, from carousels and reels to story activations.
Highlights:
Led creative execution for Future Me and Career Acceleration Scholarship campaigns
Strengthened Delta’s visual identity across social with new brand kit and highlight system
Before:
Campaign visuals were produced on a case-by-case basis with limited consistency between programs. The brand voice felt diluted, and engagement fluctuated depending on content type.
After:
I introduced a visual system that aligned color, typography, and tone across platforms. For each campaign (e.g. Delta Future Me), I led creative direction; producing 20 assets monthly and refining storytelling through carousels, reels, and stories. The result was a stronger identity and higher engagement (+29% saves/shares, 7.36% ERR during the campaign).
Key Takeaways:
Consistency and storytelling build trust. I became more intentional about using narrative structure even in short-form content. Next time, I’d test more format variations (e.g. interactive Q&As, behind-the-scenes content) for deeper community engagement.
Paid digital ads (META & Google)
I designed performance-focused ad creatives optimized for META and Google placements. Each variation tested hierarchy, clarity, and emotional appeal to improve engagement and conversion.
Highlights:
Delivered 45+ ad variations across DFA, Future Me, and Student Stories campaigns
Applied A/B testing and data-driven iteration to refine visual performance
Simplified layouts and copy for mobile-first engagement
Ad Comparison (January 2025 & July 2025)
Case Study 1
Before:
Ad creatives were visually busy and lacked clear hierarchy, making key messages harder to scan. There was limited testing or data feedback between marketing and design.
After:
I simplified layouts, emphasized value propositions, and reworked visuals for mobile-first engagement. Through A/B testing and performance tracking, we had some improvements for our CTR and but not CPL. This was the start of our digital ads.
Ad creatives before performance review for MENA campaign (September 2025)
Case Study 2
Before:
Ad creatives were visually cleaner and had better hierarchy, making key messages easier to scan. But, there was little to no urgency for the campaigns, and visual assets were bland and weren't cohesive.
After:
With the new data, we identified high-performing formats and doubled down on what worked. I produced additional ad variations—testing headlines, visuals, and pacing—to sustain performance through the next campaign phase. These iterations helped stabilize CTR growth and maintain strong lead flow across markets.
Ad creatives after performance review for MENA campaign (October 2025)
Presentation decks and internal assets
Presentation Deck
I created cohesive internal visuals, from sales training decks to program presentations, ensuring every touchpoint reflected the same professional polish as our public-facing materials.
Highlights:
Designed consistent presentation systems for webinars and sales decks
Built reusable templates and visual systems for cross-team use
Supported ad-hoc visual needs across departments (marketing, ops, partnerships)
Previous Sales Training Deck
Current Sales Training Deck
Before:
Internal decks varied in style and tone, making cross-department communication feel fragmented. Teams often recreated slides from scratch.
After:
I developed cohesive slide templates and visual systems for sales training deck, webinars, and partner presentations. I standardized typography, icons, and brand accents. Hence, saving time while ensuring every internal deck matched the external brand tone.
Key Takeaways:
Good internal design strengthens the team’s credibility. I learned that even “behind-the-scenes” assets deserve the same care as public-facing ones. If I could improve further, I’d systemize feedback collection to evolve the template library faster.
All Programs Prospectus
Previous Prospectus Design
Before:
Earlier prospectuses were information-heavy and text-dense, making it difficult for readers to quickly understand program value. Visual hierarchy and storytelling were inconsistent, and the layout lacked emotional connection, especially for parents and students exploring programs for the first time.
After:
I redesigned the core sales prospectus and one-pager with a stronger narrative flow;pairing student imagery, outcomes, and testimonials to highlight transformation over information. I introduced a modular grid system and consistent color hierarchy to unify look and feel across all programs. The new format made sales decks more persuasive and accessible.
Key Takeaways:
Designing for persuasion means constant iteration. The first version built clarity and emotion, but the follow-up version strengthened alignment with user behavior and cross-channel strategy. I learned the value of treating print and PDF assets as living documents—designed not just to inform, but to convert.
Current Program Prospectus Design
Email headers and newsletter visuals
I developed visual assets for email campaigns that improved open rates and reinforced brand recognition.
Highlights:
Designed headers and card visuals tailored to each campaign CTA
Maintained visual freshness while aligning with each program’s tone
Before:
Email visuals were inconsistent across the same campaigns, sometimes mismatched with CTA goals or hero images.
After:
I designed a cohesive header system tied to campaign themes and CTAs, increasing open and click-through rates. I introduced light A/B testing for headers and experimented with bold typography and hierarchy for better scanability.
Key Takeaways:
Small details like spacing, tone, and visual rhythm can greatly affect engagement. I learned to treat each email as a micro-experience. Future improvements could include more personalized visuals based on user segmentation.
Previous email header design
Current email header design
Key Takeaways
When I joined, Delta Institute’s materials felt scattered. Each one looked different, and there was no clear system in place. The challenge was to bring everything together in a way that still allowed flexibility for campaigns. I tackled this by creating a simple brand guideline and designing modular templates that made it easy for non-design teammates to create materials on their own while keeping everything consistent and on-brand.
Working across all these areas taught me how to think beyond execution as well as to design with speed, intention, and measurable impact. My biggest growth came from balancing creativity with performance: building systems that not only look cohesive but also work effectively across campaigns.
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